The New Zealand Journal of Applied Business Research (NZJABR) is a well-established outlet for scholarly articles with applied value in business research. Articles published in NZJABR provide theoretical and empirical insights into contemporary business challenges and opportunities. The journal focuses on broad areas of interdisciplinary business research, including, but not limited to, strategic marketing, applied brand management, supply chain and operations management, accounting, economics, finance, business analytics, leadership, entrepreneurship, innovation, and human resource management. All research methods (qualitative, quantitative, and multi- or mixed-methods) and primary or secondary data, are acceptable.

NZJABR develops and disseminates actionable knowledge for academics, business practitioners, and researchers. By advancing business theory, research, and practice, the journal contributes to shaping the discourse and boundaries of applied business research. Since its inception in 2002, NZJABR has remained committed to fostering interdisciplinary insights that inform and influence the business community and society at large. 

Please check the full authors guidelines, for submissions, and familiarise yourself with NZJABR ethical practice. There are NO submission or publishing fees. The journal is under an open access policy.

NZJABR is catalogued on the EBSCO database and InformIT.

ISSN Print: 1175-8007

ISSN Online: 2816-1602