The New Zealand Journal of Applied Business Research (NZJABR) develops and disseminates actionable knowledge for academics, business practitioners, and researchers. The journal focuses on broad areas of interdisciplinary business research, including, but not limited to, strategic marketing, applied brand management, supply chain and operations management, accounting, economics, finance, business analytics, leadership, entrepreneurship, innovation, and human resource management. All research methods (qualitative, quantitative, and multi- or mixed-methods) and primary or secondary data, are acceptable. Please check the full authors guidelines, for submissions, and familiarise yourself with NZJABR ethical practice.

There are NO submission or publishing fees. The journal is under an open access policy.

NZJABR is catalogued on the EBSCO database and InformIT.

ISSN Print: 1175-8007

ISSN Online: 2816-1602